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When you get a text from your meal delivery service saying “your meal order is on its way,” what do you do? Honest question: what do you do? (Hint: you open it, and you read it.)
Some quick back-of-the-napkin math shows that the US sends roughly 13,000 SMS messages every second. Despite that massive volume, SMS holds the performance record with open rates at 99%, response rates at 45%, and click rates around 33%, on a national average.
At Healthrageous, we deliver meals to Medicare Advantage Plan Members, and they are a huge hit. Medically tailored meals, delivered frozen and ready to heat-and-eat, and all without compromising on quality or flavor. We help Members time deliveries to land when other benefits (like SNAP) have run out, providing much needed nutrition at critical moments. . And with our chef-designed meals , we’re confident they are enjoyed. (The member satisfaction survey results back us up on this.) https://www.healthrageous.net/post/testimonial-video-healthrageous-delivers-member-satisfaction-stars
Meals are essential for MA Plan Members living with chronic conditions, food insecurity and SDOH challenges, but the meals are not the only thing we deliver. They're also our way to build trust, and get a seat at the Member’s table. Quality, enjoyable, healthful meals provide unparalleled access to Members—their trust, their cell phone numbers, their email addresses, and their current residence. And for the MA Plan that partners with Healthrageous to deploy meals in a meaningful way, this access opens up a two-way conversation between Members and their Plan. When a Plan works so hard to Members healthy, this added channel of trusted communication can make the difference between a costly trip to the hospital, and a planned ride to an annual wellness visit. It all happens in the communication.
It can mean the difference between a chronic condition getting out of control, and a senior making healthy choices and managing their health, with the partnership of their Plan.
From that first batch of messages, Healthrageous establishes a pattern of trust with Members on behalf of their Plan. Members open messages, read messages, and know good things are on the way! Again, you can't not read the message. When Members get a message that isn’t about meals, they open those too - and they respond. Our robust engagement platform provides timely nudges to promote healthy habits that empower Members to better manage their chronic conditions. In a word, we make the healthy choice the easy choice. It is most often the easy choice that wins out, so when healthier is easier, everybody wins.
You can’t ignore the message from the meal delivery service - it's always good news!
And since you’ve made it this far, let’s assume you’d like to learn more. The best way to continue this conversation? Contact us.
Want to see the data? Molina shared their results in this case study - demonstrating how Healthrageous Meals + Engagement improved retention by 10% and saved $1,300 per year in medical expenses. Download it here.
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