Drew Kraisinger
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Want it to be easy to engage members - just like getting in-store coupons at COSTCO?
Believe it or not, loyal members or customers do consider alternatives. 16% of MA consumers shopped for other coverage for more than 6 months of the year - October-March. This is an increase from eight percent, which was the previous record.
Every year, you work hard to present the best to your members so they feel satisfied and don’t consider switching.It’s time to take your member loyalty building to the next level. Here’s how to turbo-charge the impact of outstanding service and valuable benefits:
- Give Seniors what they want. At Healthrageous, we put ourselves in your shoes everyday. What is it that your MA members want most? A survey of over 2000 Medicare and Medicaid beneficiaries shows the health related activities Seniors enjoy the most. At the top of the list - 77% said enjoying a healthy meal was a favorite health related activity. So let’s give the people what they want. Give your members a nutritious meal benefit that is convenient for them AND you, your MA members will feel supported.
- Engage MA Members where they are. While 56% of Seniors have not downloaded an app to deal with their health, 60% of Healthrageous’ participants regularly interact with us using text and the rest choose email.
- Give them information that they can use to develop or keep healthy eating habits. The struggle to meaningfully engage with MA seniors continues - unless it’s on the top of their list. Get double-digit engagement rates from members with Healthrageous friction-free messaging that empowers members to health resources like Annual Wellness Visits, Transportation benefits and more. 88% of members say their ability to improve their health has improved since joining a Healthrageous program.
Let Healthrageous help you stop the churn. We will help you improve satisfaction and retention by seamlessly activating your members with programs and benefits they need - AND actually WANT. Click HERE to learn more.
Deft Research’s 2022 Medicare OEP and Disenrollment Prevention Study
