February 1, 2022

Free Shipping is Rarely Free: Overcoming Irrational Instincts

Rick Lee
Time Read
5
mins

It’s Christmas season! Time to wear out your mouse with online shopping. How often do we shoppers see a message posted when we are about to checkout, “If you spend $3.86 more on your shopping cart, you will earn free shipping.”

Naturally, in this time of supply chain delays and increased shipping charges, FREE is quite appealing. So you dive back into the website and find that book you always wanted to read; or a joke present for Grandpa. 

Voila, you’ve just earned free shipping on your $46 order, which was previously priced at $21.14. So, let’s review: to save $8.95 on shipping, you added $24.86 to your order.

Was that an irrational decision? It is such a common and predictable mistake that it qualifies as being quite rational. And the millions who err in this fashion can’t all be behaving irrationally. 

Welcome to the human race that predictably behaves irrationally. At Healthrageous, we hope to nudge and spur you to remember your own goals of eating and living in a healthier manner. Our ready-to-heat-and-eat meals take the risk out of overeating for you, as each portion is fewer than 400 calories. The low sodium, no sugar, high fiber makeup of our tasty meals ensures that you are improving your diet, and consequently, your overall health, one meal at a time. 

Whether you’re about to checkout with an online shopping purchase or are weighing what to eat for a snack, be vigilant against your own irrational instincts. Does the message from the retailer really have your best interests in mind? By taking a moment to pause and logically evaluate, we can make better decisions. 



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