May 2, 2022

Keep it Simple and Straightforward (KISS) for your Medicare Members

Rick Lee
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In Abraham Maslow’s book, Motivation and Personality, he theorized that people strive for happiness and focus on what is needed to achieve this goal. He then explained that they must first meet their basic needs in order to achieve happiness and self-actualization. Maslow’s hierarchy of needs start with basics such as air, water, food, shelter, etc. Inconveniences when striving to obtain a basic need, such as nutritious food, can greatly hinder the ultimate goal of finding happiness. Obtaining fresh ingredients that when compiled into a meal after an hour of work in the kitchen may be healthy, but not convenient. Trying to maintain a healthy diet through carb, calorie and protein gram counting is not convenient. 

This is perhaps why I have so much respect for Mark Bertolini, retired CEO of Aetna, when he asserted “The new definition of quality is convenience.” He went on to explain that  “Healthcare providers need to keep communication simple and put it in the palms of their hand.” 

By lauding the virtue of KISS - "keep it simple and straightforward,” I am agreeing with Bertolini that the new definition of quality is convenience. And that brings me to Healthrageous’s offering of healthy ready-to-heat and eat meals. We make it simple for seniors to select and order their meals by providing meal bundles that fit various tastes. You take one of our healthy meals out of the freezer, pop it in the microwave for 3-5 minutes and then eat it. We’ve taken the work out of preparing meals. Each of our over 30 meal options has fewer than 400 calories, is high in fiber and protein, contains low sodium and has zero artificial sugars.

We do even more to help keep seniors healthy than just providing them with tasty, nutritious meals. We also provide a Healthy Eating Score tool that will assess their nutritional needs based on their current diet, and we engage with them through email and SMS texts that provide ongoing support to keep them on a path to good health and wellbeing. 

If you truly intend on making a difference in the health of seniors, it’s all about KISS!

Activate your chronically ill Medicare seniors with the convenience of simple choices to eat nutritious, diabetic- and cardiac-friendly meals. Click HERE for information about "HOW".

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